When I first started crafting handmade items to sell, I didn't know where to buy supplies. Living in a rural area, my options were limited, so I turned to online shopping. Like many new makers, I began with the most well-known marketplace (think arrow smile), believing I’d find a great selection. However, I quickly realized that the variety was lacking.
As I expanded my search, I discovered online bead shops and specialty suppliers, which opened up more creative possibilities. But the cost of these supplies sometimes made it difficult to price my handmade items competitively—especially for local craft fairs. I knew that if I wanted to achieve a good profit margin while keeping my prices competitive, I needed to get my supplies at a lower cost. Through trial, error, and research, I’ve learned some key strategies for finding quality supplies without paying full retail. Here are my top tips:
1. Buy Supplies When They’re on Sale
It’s easy to fall into the trap of purchasing materials immediately when inspiration strikes (trust me, I know). However, patience can pay off. Many craft suppliers offer frequent sales, especially around holidays. Instead of buying on impulse, sign up for newsletters from your favorite suppliers so you’ll be notified of upcoming promotions. This way, you can stock up when prices drop instead of paying full price.
A Note About Sales: Are You Really Getting the Best Deal?
There’s something exciting about seeing prices slashed by 25%, 30%, or even 50%—let’s be honest, scoring a bargain feels great. But before you rush to checkout, keep in mind that in many cases, retailers mark up their prices so they can offer deep discounts while still making a profit. Of course, there are exceptions—sometimes businesses will sell at (or near) a loss to increase cash flow or clear out slow-moving inventory—but generally, the percentage off doesn’t always tell the full story.
As a retailer myself, I understand that markups are necessary—after all, businesses wouldn’t survive without them. However, the key to smart sourcing is focusing on the bottom-line price, not just the discount percentage. Always take a moment to compare prices across different suppliers to ensure that you’re truly getting the best deal.
2. Look for Free Shipping Options
Shipping costs can add up quickly and eat into your profits. Many online craft suppliers offer free shipping when you reach a certain spending threshold. If you can, plan your purchases strategically—save up your supply orders to hit that minimum and avoid unnecessary shipping costs. Some shops also offer free shipping promotions throughout the year, so keep an eye out for those deals.
3. Shop Around for the Best Price
It’s convenient to reorder from the same supplier, but that doesn’t always mean you’re getting the best deal. Take a few minutes to search for the same supplies from other sellers to see if better pricing is available. If you prefer to stay loyal to a specific supplier, don’t hesitate to reach out and ask if they can match a competitor’s price. The worst they can say is no, but often, businesses appreciate customer loyalty and will work with you.
4. Ask About Bulk Discounts
If you find a supply that you use frequently, consider purchasing in larger quantities. Many sellers—especially small businesses—are willing to offer bulk pricing, even if it’s not advertised. If you see a supply you love, reach out and ask if the shop offers discounts for bulk orders. You might be surprised at the savings available just by asking.
5. Join Maker Communities for Insider Deals
Networking with fellow crafters can provide valuable insights into where to find great deals. Online forums, Facebook groups, and Instagram maker communities often share supplier recommendations and sale alerts. Plus, connecting with other handmade business owners can lead to group buys, where multiple makers purchase supplies together to get a bulk discount.
What’s Next? Stepping into Wholesale Buying
If you’re using a supply and have the storage space, cash flow, and demand for larger quantities, purchasing wholesale may be the next step for you. In our next blog, we’ll explore how to navigate the world of wholesale buying, from finding reputable suppliers to understanding minimum order quantities and setting yourself up for long-term savings.
By taking a strategic approach to sourcing your supplies, you can maximize your profits while keeping your pricing competitive. A handmade business is as much about smart purchasing as it is about creativity, and with these tips, you’ll be well on your way to getting the best prices for your materials!